Galaxy Minstrels are milk chocolate buttons with a hard glazed shell sold in several countries including the United Kingdom, Republic of Ireland, South Africa, Kenya, Cyprus, Malta, Canada and Spain. In line with Mars' re-branding, Minstrels were brought under the Galaxy brand and are now sold as "Galaxy Minstrels", referring to the use of Galaxy chocolate in them.
Advertising
They originally had the slogan "The chocolates that melt in your mouth, not in your hand", featuring in 1980s British advertisements, the same slogan used in the UK for Treets in the 1960s, and for M&M's in the UK and US up to the 1990s.
A British advertising campaign in July 2008 was accompanied by a new slogan: "Sophisticated sharing". One of their advertisements featured two women,comedy cv website entry for Croker & Jory . Accessed 2 April 2012 consuming Minstrels, ostensibly in an upmarket theatre, commenting knowledgeably on their seats and the theatre acoustics, only to be revealed as delighted viewers of a male strip act.Galaxy Minstrels: "Sophisticated Silliness" advertisement on YouTube . Accessed 2 April 2012Advertisement on tellyads website . Accessed 2 April 2012
See also Treets another Mars-owned brand of sugar-shelled confectionery that pre-dated Minstrels Smarties, a similar brand of chocolate sweets in sugar shells with different colours M&M's, a Mars owned brand of sugar-shelled chocolates Revels, a Mars-owned brand of chocolate that includes Minstrels
References