Silva Sweden AB is an outdoors products company that sells handheld compasses and other navigational equipment including GPS tools, mapping software, aircraft altimeters, and marine navigation tools. Silva's founders - Gunnar Tillander, Alvar Kjellström, Arvid Kjellström, and Björn Kjellström - invented the hugely popular orienteering baseplate or protractor compass used around the world for outdoors navigation.

Created in Sweden, the company exports worldwide, with marketing companies in Stockholm, Sweden; Mantes-la-Ville, France; Friedrichsdorf, Germany; and Livingston, Scotland. Silva compasses are produced for Silva by the HANZA Group in Suzhou, China.SILVA slutar med egen tillverkning och väljer HANZA som ny tillverkningspartner myNEWSdesk, 15 March 2018, retrieved 31 May 2019Svensk Verstad Industri, HANZA vald tilltillverkningspartner av marknadsledande Silva, 15 March 2018, retrieved 31 May 2019

History

Silva Sweden AB created their first compass in 1928, and established their company in 1933. Below is a chronological timeline of important dates in the history of Silva Sweden AB:Silva Sweden AB, Our History, retrieved 31 May 2019

1928 Gunnar Tillander invents the first orienteering (baseplate) compass.Seidman, David, and Cleveland, Paul, The Essential Wilderness Navigator, Ragged Mountain Press (2001), , p. 68Kjellström, Björn, 19th Hole: The Readers Take Over: Orienteering, Sports Illustrated, 3 March 1969Silva Sweden AB, Silva Sweden AB and Silva Production AB Become One Company: History, Press Release 28 April 2000 1932 The Silva Company is established in December 1932 by Tillander, Alvar Kjellström, Arvid Kjellström, and Björn Kjellström.Seidman, p. 68Litsky, Frank, Björn Kjellström, 84, Orienteer and Inventor of Modern Compass, The New York Times - Obituaries, 1 September 1995 The company introduces its first baseplate compass with a liquid-damped capsule. 1938 First Silva marine compass introduced with liquid damping.Chapman, Charles F. (ed.), New York: MotorBoating Vol. 61 No. 5 (May 1938), p. 104 1939 Silva Armékompass Model 1939 first Silva compass with mirror-sight introduced, with liquid-damped capsule. 1946 Björn Kjellström begins U.S. Silva operations as The Silva Company (later Silva, Inc.). Compass assembly factory established in La Porte, Indiana to manufacture induction-damped (dry capsule) compasses for the North American market.World Famous Silva System Compass, Silva Inc., La Porte IN (1946) La Porte IN Silva Orienteering Services established to support the sport of orienteering in North America. 1948 Kjellström founds Silva's Canadian distributor operations in Toronto, Canada as Silva Ltd. 1950 Silva The Ranger orienteering sighting compass introduced to North America featuring a mirror sighting system and liquid-damped needle.New Products, American Forests Volume 56, No. 6 (June 1950), American Forestry Association, p. 34List of Advertisers, Canada Lumberman, Canada Forest Industries Vol. 70, No. 7 (July 1950), p. 92 1958 Silva Production AB expands with new plastics manufacturing operations 1960 Silva Production AB expands with new tooling and manufacturing operations. Silva introduces its first wrist compass, featuring a mechanical needle dampener. 1964 Silva Ranger Type 15 deluxe compass introduced with optional adjustable declination, clinometer, and quadrant scale 1973 New manufacturing plant, Instrumentverken in Sollentuna. Johnson Wax Associates (JWA) acquires Silva, Inc. (Silva USA). 1980 JWA moves its corporate headquarters to Binghamton, New York, closing the Silva USA compass factory in La Porte, Indiana. Type 50 Hand Bearing compass introduced for small boat owners.Sea For The Active Boatman, CBS Publications, Vol 72, No. 8, (1980) p. 34 1981 Silva Production AB launches its first electronic instrument design 1981 Acquisition of different lines of sporting goods for Swedish sport market by Silva Production AB. 1982 Production of first electronic instruments by Silva Production AB. 1985 Johnson Worldwide Associates (JWA) purchases Silva Ltd. of Canada. 1986 Enlargement of Silva Production AB manufacturing plant in Sollentuna. 1989 Launching of largest investment program ever for The Silva Group. Market - production - research & development. 1990 Inauguration new premises Silva France. 25 million compasses produced. Acquisition of precision instrument producer Sisteco of Finland 1992 Silva Group introduces a GPS receiver with an integrated digital compass 1995 Björn Kjellström dies. The Silva factory in Haninge is reinaugurated. 1996 Silva Production AB acquires Brunton, Inc. and terminates its compass distribution agreement with Silva USA/JWA.Fiskars has acquired Swedish Silva Group, includes Brunton, SNEWS, 12 May 2017 retrieved 3 June 2019 Type 25 Ranger Pro compass introduced.Griffin, Steven A., The Camping Sourcebook: Your One-stop Resource for Everything You Need for Great Camping, Old Saybrook, CT: Globe Pequot Press (1997), , p. 134Sykes, Lisa (ed.), Geographical Magazine. UK: Campion Interactive Pub. Limited, Volume 68 (1996), p. 20 1997 JWA (later Johnson Outdoors, Inc.) files suit to retain exclusive rights to the Silva brand name in North America. 1998 Pursuant to a settlement agreement with JWA, Silva Production AB of Sweden agrees not to market compasses under the Silva brand in the USA and Canada. Silva of Sweden AB signs agreement with Brunton, Inc. to distribute its original Silva Swedish-made compasses under the Brunton and Nexus labels in North America. In turn, Brunton-designed compasses such as the Brunton 9020, 8040, and Eclipse and sourced from the U.S. and China are labeled with the Silva or Silva Voyager brand for sale in areas outside North America. 2000 Silva introduces the Silva Multi-Navigator a combined GPS, electronic compass, and barometric altimeter, sold as the Brunton MNS in North America.Ylönen, Raimo, Silva Multi-Navigator: Back To The City, Tekniikan Maailma Issue 18/2000, 8 November 2000, pp. 60-64 2002 Silva opens a production facility in mainland China as a joint venture for production of some Silva compass models.Allonen, Heikki, Fiskars Acquires Swedish Silva Group, Stock Exchange Press Release, Fiskars Corporation, 30 June 2006 2005 Haninge, Sweden production facility closes. Silva acquires 100% ownership of the Shenzhen, China production facility. 2006 Fiskars AB acquires Silva Production AB Group of SwedenFiskars Corp., Fiskars Acquires Swedish Silva Group, Press Release, 30 June 2006 2009 Fiskars sells Brunton Inc. to Fenix Outdoor AB of Sweden. Silva of Sweden stops exporting its compasses and GPS devices to North America under the Nexus and Brunton brands, and halts further imports of Brunton products to Europe under the Silva name. 2011 Fiskars sells Silva Sweden AB to Karnell, a Swedish investment firm.Fiskars Corp., Fiskars sells Silva to Karnell Fiskars Corp. Company Announcement, 8 July 2011, retrieved 3 June 2019 Silva ceases all compass production in Sweden. 2012 Silva Shenzhen becomes sole production facility for Silva compasses. 2016 After expiration of the Recta AG/Suunto Oy Turbo-20 global needle patent, Silva Sweden AB introduces its first global needle compasses.Gloor, Hans, and Gigon, Denis, inventors, Patent No. WO1996041127A1, Google Patents, retrieved 31 May 2019 2018 Silva Sweden AB reacquires North American distribution rights to the Silva brand from Johnson Outdoors. Silva discontinues all compass production at the Shenzhen facility and outsources future compass manufacturing to the HANZA Group in Suzhou, China

North American trademark dispute After the founding of Silva USA in 1946 and Silva Ltd. in Canada two years later, both affiliates were later acquired by Johnson Wax Associates, later Johnson Camping, Inc., and by 1985, Johnson Worldwide Associates (JWA). From 1980, JWA had imported Swedish-made compasses manufactured by Silva Production AB for sale in North America.

In 1996, a decision by Silva Production AB to end sole distribution of its Swedish-made Silva-brand compasses by Silva USA led to a court battle the following year between JWA and Silva Production AB (Silva Sweden AB).

In 1998, JWA and Silva Production AB of Sweden reached a settlement whereby JWA retained the exclusive right to sell compasses under its Silva trademark in North America, made by unnamed manufacturers.JOUT, Form 10-K SEC Filing, Item 1: Business (Outdoor Equipment), filed by Johnson Outdoors, Inc. on 12/15/2004 Filing: "Silva field compasses, which are manufactured by third parties, are marketed exclusively in North America." JWA also retained the North American rights to some product names such as Ranger, Polaris, 1, 2, 3 and others commonly used and recognized in the U.S. and Canadian markets and made popular during the time Silva Production AB was manufacturing Swedish-made Silva compasses for JWA in North America. JWA was eventually renamed Johnson Outdoors, Inc.

For its part, Silva Production AB/Silva Group retained the right to manufacture and sell compasses, GPS tools, and other navigational products under its Silva trademark outside the United States and Canada, as well as market its Swedish-made compasses and GPS tools in North America under the Brunton, Elite, and Nexus brands. The Swedish firm also retained the right to state on Nexus packaging and in the Nexus catalog that Nexus compasses were made by Silva Production AB, but did not retain the right to advertise this fact. In 2006, the Fiskars Corp acquired the Silva Group, which included Brunton.

In 2009 Fiskars sold Brunton Inc. to Fenix Outdoor AB of Sweden, and in consequence, Silva Production AB stopped exporting Silva of Sweden compasses to North America under the Brunton and Nexus brands, and halted further imports of Brunton products to markets outside North America under the Silva brand. From 1998-2018, Silva of Sweden AB could not distribute its compass products to the USA or Canadian markets.

In 2018, Silva Sweden AB reacquired the U.S. and Canada distribution rights to the Silva brand from Johnson Outdoors.

Current activity In 2006, Silva was acquired by the Finnish Fiskars Group. Silva Sweden AB retained its own corporate identity as an outdoor products manufacturer within Fiskars under its Gerber Legendary Blades Division.

In 2009, Fiskars sold Brunton Inc. to a Swedish company, Fenix Outdoor AB.Fiskars Sells US Camping Equipment Business to Fenix Outdoor, Nordic Business Report, 4 December 2009 After divestiture, Brunton closed out its Nexus and Elite compass lines and discontinued the Brunton 54LU compass, all of which were relabeled Silva of Sweden products, and discontinued imports of the Silva Multi-Navigator GPS sold in North America as the Brunton MNS. These actions left Silva of Sweden without a North American distributor for its Swedish-made compasses and GPS tools. Fiskars sold Silva of Sweden to Karnell AB in 2011.

In 2018, Silva Sweden AB reacquired the North American distribution rights to the Silva brand from Johnson Outdoors. In March 2018, Silva Sweden AB announced it would outsource all compass production from its factory in China to the HANZA Group's production facilities in Suzhou, China

Today, the Silva Group consists of the parent company, now called Silva Sweden AB, together with its subsidiaries Silva Ltd. in the United Kingdom, Silva France, Silva Deutschland, and Silva Far East. The core activities of the Silva Group consist of design, development, manufacture of compasses for land and sea and sales of compasses, GPS and outdoor instruments, headlamps, binoculars and other electronic navigation equipment.

Silva range

Compasses