McKids was a chain of clothing stores marketed to children and operated by the McDonald's Corporation through a partnership with Sears.Sears History - 1988-1992, Sears Canada.
Overview In July 1987, Sears began selling the McKids line of children's clothing along with McDonald's. In December 1988, Sears opened the first seven free-standing McKids stores.Agnes Torres Al-Shibibi, "The New Kids' Store On The Block Makes Shopping Into Child's Play", Orlando Sentinel, April 8, 1989. Accessed September 29, 2015 In early 1991, all 47 free-standing McKids stores were closed.Marianne Taylor, "Mckids Leaving Toyland", Chicago Tribune, January 11, 1991. Accessed September 29, 2015 The McKids line of clothing continued to be sold at Sears stores. In 1997, McKids clothing began to be sold exclusively at Walmart. McDonald's exclusivity agreement with Wal-Mart ended at the end of 2003, and in 2004 the McKids brand was launched internationally, with 15 stores being opened in China."Burger giant plans clothing range", BBC News, March 25, 2004. Accessed September 29, 2015Liz Clarke, "McDonald's Goes for Gold With Olympic Sponsorships", Washington Post, August 17, 2004; Page E01. Accessed September 29, 2015
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External links TV commercial