Vyjayanthi Movies is an Indian film production company founded in 1972 by C. Aswini Dutt. One of the leading production houses in Telugu cinema, it is known for its large-scale productions featuring high production values and top-tier actors. The company has produced several acclaimed and commercially successful films over the decades. Its 2024 production, Kalki 2898 AD, is the most expensive Indian film ever made and ranks among the highest-grossing Indian films of all time.
Vyjayanthi Movies' subsidiaries, Swapna Cinema and Three Angels Studio, are managed by Aswani Dutt's daughters, Swapna Dutt and Priyanka Dutt.
History
Establishment
Aswini Dutt began his film career as an executive producer for a black-and-white film directed by K. Viswanath. Aspiring to produce a film with his favourite actor, N. T. Rama Rao, he approached him with the idea. Rama Rao named the company Vyjayanthi Movies, which was founded under Dutt's proprietorship and debuted with the successful Eduruleni Manishi (1975). The company's logo features Rama Rao as Lord Krishna, holding a sankha, with the Earth behind him.
Major productions and collaborations Vyjayanthi Movies established itself as a leading production house by consistently working with the top actors of Telugu cinema, including N. T. Rama Rao, Akkineni Nageswara Rao, Krishna, Sobhan Babu, Krishnam Raju, Chiranjeevi, and Nagarjuna. Many of its films were directed by directors such as K. Bapayya and K. Raghavendra Rao.
Over the years, the company produced several box-office successes, including Agni Parvatam (1985), Jagadeka Veerudu Athiloka Sundari (1990), and Indra (2002). Vyjayanthi Movies also introduced popular actors, such as Mahesh Babu, Allu Arjun, Jr. NTR, Ram Charan, and Nara Rohit.
The production house enjoyed a long run of success until it faced challenges with the film Jr. NTR-starrer Sakthi in 2011, prompting Aswini Dutt to take a seven-year hiatus. He made a notable comeback with Mahanati in 2018, which went on to become one of the highest-grossing films of the year.
Subsidiaries
Swapna Cinema In 2014, Aswini Dutt's elder daughter, Swapna Dutt, inherited Swapna Cinema from her father. Under this banner, Swapna and her sister, Priyanka Dutt produced Yevade Subramanyam. This was a big success story at the box office in 2015. In 2018, this banner produced a biopic on the late actress, Savitri. The biopic, titled Mahanati stars Keerthi Suresh, Dulquer Salmaan, Samantha Ruth Prabhu, and Vijay Devarakonda. It was critically acclaimed and highly successful at the box office.
Three Angels Studio Aswini Dutt's younger daughter, Priyanka Dutt launched a new production house named Three Angels Studio in 2008. She produced her first film, Baanam (2009), through this company and introduced Nara Rohit to Telugu Cinema. The film was critically acclaimed, but did not do well at the box office. She then produced the anthology film Om Shanti in 2010. It stars Nikhil Siddhartha, Kajal Aggarwal, Bindu Madhavi and Navdeep.
Early Monsoon Tales Swapna Dutt and Priyanka Dutt ventured into web series with the Nithya Menen starrer Kumari Srimathi (2023). The series that premiered on Amazon Prime has garnered positive reviews with a 7.2 rating on IMDb.
Shelved projects
Chiranjeevi – Singeetam Srinivasa Rao Project Following the success of Jagadeka Veerudu Athiloka Sundari (1990), Aswini Dutt aimed to produce another fantasy film, this time with an emphasis on CGI. The project, titled Bhooloka Veerudu, was launched with Chiranjeevi in the lead role and Singeetam Srinivasa Rao as the director. After completing two schedules, the team realised that they lacked a strong storyline, leading to the film being shelved.
Chiranjeevi – Ram Gopal Varma Project Ram Gopal Varma narrated a story to Aswini Dutt which he liked. Varma was making Daud at that time and felt that the shooting of Daud might be stalled due to Sanjay Dutt's legal issues. So Varma narrated the story to Aswini Dutt and Chiranjeevi which they liked. Aswini Dutt started the project with Chiranjeevi as the lead in the direction of Ram Gopal Varma. After Sanjay Dutt's release, the shooting of Daud resumed. Then Aswini Dutt realised that the storylines for these two films are similar. As he was not comfortable in doing a film which had the same storyline to another film, he stalled the project.
Film production
Vyjayanti Movies Year Title Notes 1975 Eduruleni Manishi 1978 Yuga Purushudu 1981 Guru Sishyulu 1983 Adavi Simhalu 1985 Agni Parvatam 1986 Brahma Rudrulu 1988 Aakhari Poratam 1990 Jagadeka Veerudu Atiloka Sundari 1992 Aswamedham1994 Govinda Govinda 1998 Choodalani Vundi1999 Rajakumarudu Ravoyi Chandamama 2000 Azad 2001 Premakke SaiKannada film2002 CompanyHindi film Indra2005 Balu ABCDEFG Subhash Chandra Bose Jai Chiranjeeva 2006 Sainikudu 2007 Chirutha2008 Kantri Kathanayakudu 2011 Shakthi 2018 Devadas 2019 Maharshi Co-produced with Dil Raju and Prasad V. Potluri 2022 Sita Ramam 2024 Kalki 2898 AD Co-produced by Swapna Dutt and Priyanka Dutt
Swapna Cinema Year Title Notes 2001 Student No.1 2002 Okato Number Kurraadu 2015 Yevade Subramanyam 2018 Mahanati2021 Mail Jathi Ratnalu 2022 Sita Ramam 2023 Anni Manchi Sakunamule2026 Sing Geetham
Three Angels Studio Year Title Language Notes 2009 BaanamTelugu 2010 Om Shanti 2012 Sarocharu
Early Monsoon Tales Year Title Language Notes 2023 Kumari SrimathiTeluguWeb Series Streaming on Amazon Prime
Sri Raghavendra Movie Corporation and United Producers (Aswini Dutt, Allu Aravind, and K. Raghavendra Rao) Year Title Language Notes 1996 Pelli Sandadi Telugu 1997 Mere Sapno Ki Rani Hindi1998 Paradesi Telugu Ninaithen Vandhai Tamil 2003 Gangotri Telugu
Siri Media Arts (Aswini Dutt and Allu Aravind) Year Title Language Notes2003 Pellam Oorelithe Telugu Calcutta Mail Hindi Remake of Choodalani Vundi 2004 Intlo Srimathi Veedhilo Kumari Telugu
Sri Priyanka Pictures Year Title Language Notes 1994 SubhalagnamTelugu Roja Art Productions Year Title Language Notes 1983 Jaani DostHindi Sri Sai Raghavendra Movies (Aswini Dutt and K. Raghavendra Rao) Year Title Language Notes 2000 Pelli SambandhamTelugu
Television production
Vyjayanthi Television +YearTitleNetwork2025Jayammu Nischayammu Raa with JagapathiZEE5Zee Telugu
References
External links