In film production, a creative executive (often called CE for short) is a studio executive tasked with reading scripts and finding source material which can be turned into motion picture content (feature films, television series, television films).latimes.com, In Hollywood, a tougher climb to studio executive ranks Aspiring future studio executives who start at the bottom hoping to climb to the top find themselves stuck in the middle as economic pressures squeeze the industry, December 19, 2010, By Ben Fritzsalary.com, creative executive
In advertising agencies, the term can also refer to the creative concept writer or copywriter.prospects.ac.uk Creative concept writer - copywriter
References
External links wordpress.com, Production Team & Crew Glossary