La Salle Extension University (LSEU),De Sola, Ralph (1981). Abbreviations dictionary. Elsevier, also styled as LaSalle Extension University,The university styled its name as both "La Salle" and "LaSalle" in print media. was a nationally accredited private university based in Chicago, Illinois. Although the school offered resident educational programs in classes and seminars their primary mode of delivery was by way of distance learning. LSEU was in operation from 1908 until 1982.Bear J, Bear MP (1995). Bears' guide to earning college degrees nontraditionally. C & B Pub., p. 293.

History

La Salle Extension University was founded by Jesse Grant Chapline in 1908, and was incorporated under the laws of the State of Illinois. It was originally located at 4046 S. Michigan Avenue (41st Street & Michigan).Staff report (September 5, 1944). School Today! War Cuts High Classes, Adds to Air Training. Lower Grades Gain. Chicago Tribune Early courses were business-oriented and included accounting and law.MacClintock, Samuel (May 1910). Law Instruction in the La Salle Extension University. The American Law School Review, volume 2, No. 9, pp. 411-413. By 1911, LSEU was advertising that over 10,000 students had enrolled.Advertising section (May 1911) The Cosmopolitan, Volume 50, No. 6, p. 22

The university was an early pioneer in distance learning. LSEU was accredited by the National Home Study Council and the State of Illinois to grant academic degrees for completion of distance study programs.Poteet, G. Howard (November 14, 1976). Schools With a Special Delivery. New York TimesHaire Publishing Co. (1951). Accreditation for Private Business Schools. Journal of business education, Volume 26, p. 33. LSEU focused on business and vocational training,Winter, Christine (March 19, 1975). Can vocational schools pay off on their promises? Chicago Tribune offering Associate's degrees and Bachelor's degrees, as well as a Bachelor of Laws degree during much of its operation.Staff report (January 21, 1934). Law course benefit cited. Los Angeles Times

In 1937, the Federal Trade Commission ordered that LSEU cease and desist from representing that the school was a university.Staff report (May 25, 1937). F. T. C. Acts Against School. New York Times The FTC found that "while many of the respondent's courses of instruction were of college grade, the institution itself was not a university and did not possess the qualities and attributes considered by educators and the public generally as requisites necessary to be possessed by an institution to make it a university or to entitle it to be designated as such."Annual Report of the Federal Trade Commission for the Fiscal Year Ended June 30, 1937. p. 63 The restrictions were eased a year later.Staff report (May 24, 1938). La Salle Ruling Eased. New York Times

In 1944, LSEU relocated its administrative offices to the Chicago Loop at 417 S. Dearborn Street.Chase, Al (May 16, 1944). La Salle U. Buys Loop Building; To Move in June. Chicago Tribune

Mergers

Crowell-Collier Publishing Company acquired Macmillan Company in 1960.Talese, Gay (June 30, 1960). Crowell-Collier Is Buying Control of Macmillan; Merger Goal Is Bigger Share of Textbook Market -- No Policy Changes Planned. New York Times In 1961, Crowell-Collier acquired LSEU.Staff report (May 12, 1961). Crowell-Collier Bids for School; Publisher Seeks Tenders of La Salle Extension Stock. New York TimesStaff report (April 5, 1962). Crowell Buying Brentano's, N. Y. Book Retailer. Chicago Daily TribuneFowle, Farnsworth (April 5, 1962). Crowell-Collier Buys Brentano's And Will Run It as Subsidiary; Brentano's, Dealers in Books--Leather-Bound to Paper-Backed. New York Times

LSEU enrolled more than 100,000 students in 1969 and received approximately $50,000,000 in gross revenue.(May 1972). Developing Protection for the Consumer of Future Services. Columbia Law Review, Vol. 72, No. 5, pp. 926-949.Staff report (December 7, 1969). Major Concerns Finding Profits in Vocational Teaching. New York Times In 1969, Crowell, Collier Macmillan, Inc. and other corporations with distance learning subsidiaries filed suit against the National Home Study Council for monopoly and restraint of trade.Raymont, Henry (December 16, 1969). Correspondence Schools Sue Accrediting Agency. New York Times

Later years

In the university's later years, the school became known for its aggressive advertising practices.Rugaber, Walter (May 31, 1970). Boom in Mail-Order Schooling Marked by Dubious Practices; Mail Order Schooling Beset by Problems. New York Times Most notable was the university's use of advertising on paraphernalia such as matchbooks, ink pens and pencils and in various types of magazines, with a grinning graduate and the famous headline "Look who's smiling now!"Scan of the "Look Who's Smiling Now!" ad, from rareads.com via archive.org

LSEU was involved in several lawsuits and counter-suits by the Federal Trade Commission over the law degree it advertised. In 1973, La Salle Extension University was charged by FTC (D. 5907) for "involving misrepresentations about obtaining law degrees through a correspondence course."Annual Report of the Federal Trade Commission for the Fiscal Year Ended June 30, 1973. FTC ordered that the university be required to include a disclaimer in advertisements for its law distance program that read: "No state accepts any law home study course, including La Salle's, as sufficient education to qualify for admission to practice law."O'Connor, Meg (September 18, 1980). FTC orders truth in college's ads. Chicago TribuneAmazing, May 1975 ad La Salle Extension University closed its law school program in 1980 following the litigation involving the FTC.LaSalle Extension University & Katharine Gibbs School v. Federal Trade Commission et al.," 627 F.2d. 481 (DC Cir. 1980).

After closure

After it closed, LSEU turned over records to the Illinois State Board of Education.Illinois State Board of Education list of Closed Schools , Accessed 2009-12-06 LSEU resources were absorbed into Macmillan Publishing Company, which was later taken over by Robert Maxwell in 1989.McDowell, Edwin (May 12, 1989). The Media Business; Scribner Name and Store Are Sold to B. Dalton. New York Times Following bankruptcy, the assets were sold to Paramount Communications Inc. in 1994.Staff report (Mar 1, 1994). Macmilllan Deal Closes. New York Times They eventually became part of Simon & Schuster in 1994. Pearson acquired the Macmillan name in America since 1998, following its purchase of the Simon & Schuster educational and professional group (which included various Macmillan properties).Milliot, Jim (October 9, 2007). Holtzbrinck's U.S. Arm Now Macmillan. Publishers Weekly Holtzbrinck purchased it from them in 2001.Staff report (February 23, 2001). Holtzbrinck shows Macmillan sales rise. Bookseller

Alumni

Founder Jesse Grant Chapline recruited a number of prominent figures to be involved in the school, including Adlai E. Stevenson I.Staff report (March 2, 1909). Stevenson to Quit Law; Former Vice President Will Aid La Salle Extension University. New York Times

La Salle Extension University was innovative for the time in providing many poor, working-class, women, and ethnic minorities educational opportunities. Several of its graduates have gone on to make significant contributions, especially in the fields of law, business, accounting, marketing and social work. Alumni have included figures in state and local political administrations, and a spectrum of US military officials. Alumni include KFC founder Harland Sanders, governors Harold J. Arthur and Eurith D. Rivers, United States Senator Craig L. Thomas, U.S. Representatives John S. Gibson and William T. Granahan, French commando Philippe Kieffer, and a number of prominent African American leaders, including Arthur Fletcher, Jessie M. Rattley, and Gertrude Rush.

References