(; ) is an Italian game show based upon the internationally popular game show Deal or No Deal. It aired on Rai 1 from 13 October 2003 to 17 March 2017 and again from 16 April 2023 in the access prime time range.
The show was hosted by, in chronological order: Paolo Bonolis (October 2003 – May 2005), Pupo (September 2005 – March 2006), Antonella Clerici (March – June 2006), Flavio Insinna (September 2006 – June 2008), Max Giusti (September 2008 – June 2013), and again Flavio Insinna (September 2013 – 17 March 2017). The show was brought back in 2023 and was hosted by the Italian presenter Amadeus (April 2023 - June 2024) and Stefano De Martino (since September 2024).
Gameplay
In this Italian version, there are 20 boxes; each person holding a box lives in and represents one of the twenty regions of Italy.
The highest prize is €300,000. In addition to small money prizes, like €0 or €1, there were three gag prizes, usually items like salami, a year's supply of soap, or stuffed animals like hippos and weasels (from seasons 2006 to 2007, a hippo prize took place instead of the €500 one).
The box named Pacco X, and also a Pacco Y between September 2008 and June 2013 (both meaning "mystery package"), may contain values between €0.02 and €200,000 (see below).
The box named Pacco Matto (crazy box, February 2011 – June 2013) or La Matta (the madwoman, from September 2013 to March 2017) may contain one of the possibilities that may affect the progress of the game, positively or negatively, including doubling the top prize to €1,000,000 or forcing the player to leave the game (see below).
The box named Pacco Nero (the Black Box) is similar to Pacco X and Pacco Y. It was introduced in 2025 and contains a duplicate of any other amount from €0 to €300,000.(see below)
The manager is known as "Il Dottore" (the doctor) and knows the contents of the boxes. Therefore, sometimes his offers can give hints as to whether the contestant's box contains a high amount of money. The manager can also give the contestant an option to change his box.
In order to give himself further chances, the manager sometimes decides to play "Di pacco in pacco" ("step by step") when high prizes are still active.
In , to refuse an offer, instead of saying "No Deal!", a contestant says, "Rifiuto l'offerta e vado avanti", meaning "I refuse the offer and go on". To accept, a contestant says "Accetto l'offerta", meaning, "I'll take the offer." Unlike the US version of the show, there is no button to push. (In fact, international versions of Deal do not use a button and cover.)
Comparison with other versions
The French version of "Deal or No Deal", À prendre ou à laisser, is almost identical to this version, adapting the "box for each region" concept, but 22 boxes are used (later 24). The Spanish version, ¡Allá tú!, aired by Mediaset's Telecinco is the same format as the French version, except that the boxes represent 22 of the 50 provinces of Spain. The British version does not use the "box for each region" concept, but is still similar in format to the French and Spanish versions, using 22 boxes.
Top prize winners
The first winner of €1 million occurred on 7 April 2006, when Maria Giulia Tullo from Fossalto won €1,000,000. Just ten days later, Vincenzo de Paola from Campobasso won €500,000. They also received the Tapiro d'Oro (Golden Tapir) from the Canale 5 show Striscia la notizia, due to suspected fraud. Video clip from Striscia la notizia , 22 January 2009
On 17 March 2012, another million euro winning occurred to Gabriele Calvello, Affari tuoi, un milione di euro a Gabriele Calvello di Trinitapoli: difende il suo pacco e vince!, 17 March 2012 thanks to picking Raddoppia which doubles the top prize after opening Pacco Matto. Calvello, whose father died of cancer, decided to donate part of his winnings for cancer research. Il pacco milionario, vincita record ad Affari tuoi, 18 March 2012 Vince un milione di euro in tv, 17 March 2012 Affari tuoi, Gabriele Calvello vince un milione di euro, 19 March 2012
In addition, thirteen players won €500,000 in their boxes:
Roberto Pepi (4 February 2004) Striscia la Notizia - I tarocchi di Affari tuoi Francesca Madeddu (16 December 2004) Ho stravinto da Bonolis grazie a mia figlia, 18 December 2004 Clarissa Meneghini (19 December 2007) Affari Tuoi, stasera vincita record di 500 mila euro , 18 September 2008 Danilo Anderlini (17 September 2008) Affari Tuoi: Danilo Anderlini torna a Spoleto con 500mila euro, 17 September 2008 Francesca Cataldo (22 October 2008) Una luinese ad "Affari tuoi" si porta a casa il pacco più pesante, 23 October 2008 Roberto Caterina (23 November 2008) Il Molise torna a sbancare "Affari tuoi" A Montagano 500 mila euro , 23 November 2008 Mara Ancelotti (1 January 2009) Inizio anno con il botto per Affari Tuoi: concorrente vince 500mila euro, 2 January 2009 Stefania Menegazzo (22 February 2010) Giovane mamma di Campoformido vince 500 mila euro ad "Affari tuoi" , 23 February 2010 Mauro Ghiraldini (21 November 2012) Affari Tuoi: vinti 500mila euro da Mauro Ghiraldini, geometra 37enne, 22 November 2012 Patrizia Montalbano (25 January 2013) «Affari Tuoi», ingegnere vince 500 mila euro, 25 January 2013 Pierangela Zaccaria (29 May 2014) Affari tuoi, Pierangela Zaccaria vince 500mila euro, 29 May 2014 Alberto Bindi (17 May 2016) Super vincita ad 'Affari Tuoi': concorrente toscano trova il pacco da 500mila, 17 May 2016 Alessandro Corona (22 February 2017)
And four players won €300,000 in their boxes
Luca Sartori (17 May 2024) Ornella Falla (26 September 2024) Francesca Atorino (2 October 2025) Angelo Russo (3 October 2025)
On 16 March 2013, Cristiana Fraccon from Carugate accepted the offer of €500,000, which is the biggest offer in the show's history, with €50 and the doubled top prize of €1,000,000 remaining. She had the latter in her box. Masini primo anche ai Migliori anni di sabato 16 marzo 2013 - Tutte le esibizioni, 17 March 2013
Controversy In autumn 2006 Codacons, an Italian consumer organisation, pointed out how high-priced boxes ("pacchi") seemed to survive up to the end of the game in many more cases than would be statistically expected.
Box values Box values (current)
€0PACCO NERO€1€10,000INVENZIONE€15,000€10€20,000€20€30,000€50€50,000GENNARINO€75,000€100€100,000€200€200,000BALLERINA€300,000
NOTES: On each episode, comedian Herbert Ballerina will reveal an "invention" (similar to a Zonk prize from Let's Make a Deal). Gennarino is a dog that appears when his box is opened. If the player finds his box within the first 3 boxes, they'll win a special Jackpot that starts at €1,000 and grows by €1,000 each day it is not won until someone wins it, then it resets. When the BALLERINA box is opened, dancer Martina Miliddi will perform a choreographed routine (sometimes said routine will include Herbert).
Box values (original) Note: Some small values will be replaced with joke prizes.
€0.01€5,000€0.20€10,000€0.50€15,000€1€20,000€5€25,000€10€50,000€50€75,000€100€100,000€250€250,000€500€500,000
Pacco X and Pacco Y Pacco X (and also Pacco Y from September 2008 to June 2013) are unknown content boxes (the mystery packages). At a certain point in the game, the contestant is asked to select one of the ten envelopes (two of twenty until June 2013) contained in a poll and containing a prize from €0.02 to €200,000. Pacco X was discontinued in 2015.
Pacco Nero The Pacco Nero (the Black Box) is similar to Pacco X and Pacco Y. It was introduced in 2025 and contains a duplicate of any other amount from €0 to €300,000.
Brivido Previously known as Pacco Matto (crazy box) until June 2013, and La Matta (the madwoman) until June 2014 and Sgambetto (trip) until June 2016. If the player has not sold his/her box yet and there are more than two unopened boxes, once Brivido (shiver) is opened, the player is asked to take one of six cards containing each of the following: Cambio obbligato (Forced swap): The player is forced to swap his/her box with one of the other unopened boxes. Niente special (Nothing special): Special (see below) is no longer effective when the player reveals 3 "blues" in a row. Pari o dispari? (Even or odd?): The player has to open either all even- or odd-numbered boxes in play. Ci pensa lui (He'll take care of it): The player will temporarily leave the place, and is replaced in the choice of the next 3 boxes with the box holder who opened Brivido. If there are any offers within those 3 box picks, the box holder has to decide whether the player should take it. Cambi con due? (Swap with two?): The player can either keep his/her box or swap it with two of the other boxes. Paccologia (Parcelology): A screenshot from a past episode of the show with several remaining amounts is shown, and the player is asked to guess which was won. The doctor reveals one of the boxes containing a "blue" amount if the player guessed correctly.
Brivido had a value of €200 if held by the player.
The following once appeared but were later replaced: Raddoppia (Double): The biggest unrevealed amount is doubled (except for Pacco X and Pacco Y). Apri un blu (Open a blue): The doctor tells the player the number of a box containing a "blue" amount (from €0.01 to €250, except for Pacco X and Pacco Y). It is only effective if there are at least two "blue" amounts remaining. Vedo e prevedo (I see and predict): The player is asked to predict the content of the next box. The player wins an extra €1,000 for a correct guess. Ci penso io (I'll take care of it): The player will temporarily leave the place, and is replaced in the choice of the next 3 boxes with the box holder who opened the scroll. If there are any offers within those 3 box picks, the box holder has to decide whether the player should take it. Provaci (Try it): The player undergoes a skill test (such as quizzes, riddles, etc.) as requested by the doctor. The player wins an extra €1,000 if the test is passed. Mangia come parli (Eat what you say): The player tests with a recipe or with the dishes offered in dialect. The player wins an extra €1,000 if the test is passed. Chiedo l’aumento (I ask for the raise): The box will increase by 10% of its final payout. (That increase does not include prizes or prizes with the "Game of the 3 boxes") Vinci 1.000 euro (Win 1,000 euros): The player additionally wins €1,000. Vinci subito 5.000€ (Win 5,000 euros now): The player additionally wins €5,000. Non scegli tu (You don't choose): The player chooses one from 19 other box holders, and the chosen one chooses the next box to open. It is not effective if there are only two unopened boxes after Pacco Matto is opened. Come non detto (As never said): Nothing happens and the game goes on. Proposta indecente (Naughty proposal): The doctor makes a "strategic" proposal, for example, offering to reveal the content of a box, but halving all prizes. Scarta (Discard): The player chooses one from the other unopened boxes, and it is kept unopened until the doctor (i.e. the banker) decides to open it. It is only effective if there are at least four unopened boxes after Pacco Matto is opened. Oggettino (Small object): The player wins an additional €50 and a small object prize. Oggettone (Large object): The player wins an additional €50 and a large object prize. Svela la X (Reveal the X): The value of Pacco X is revealed. Conta (Count): The player chooses the next box to open through a counting-out game, which starts from the first unopened box except for the one held by the player. Vai o resti (Go or stay): The player is asked to choose between going on or quitting the game immediately until the next time he/she is chosen as the player again. This could be useful when the player is in a bad situation, such as when there are only small amounts remaining.