"If I Thought You'd Ever Change Your Mind" is a song written by British arranger John Cameron and initially recorded by Swedish pop band Blond (Tages) under the title "(I Will Bring You) Flowers in the Morning" for their album The Lilac Years (1969). Cameron initially wrote the song in 1966 after signing with KPM Music and was inspired by a female friend he was feeling unreqruited love for. After unsuccessfully trying to get the song recorded for three years, producer Anders Henriksson was introduced to him and decided to record it with Blond at Advision Studios in London. It was initially released as the B-side for their single "I Wake Up and Call" on 20 June 1969.
British producer George Martin heard the song when Henriksson played Blond's album The Lilac Years for him and decided that Cilla Black would record it. With an arrangement written by Mike Vickers and George Martin, Black's version of "If I Thought You'd Ever Change Your Mind" was released in November 1969 and reached the top-20 on the UK's Record Retailer chart and received positive reviews in the music press for the arrangement. In 2004, Agnetha Fältskog of Swedish pop group ABBA recorded the song as her comeback single after a 17-year long hiatus. It is one of Fältskog's most commercially successful singles but received primarily lukewarm reviews.
Background and recording British musician John Cameron started out his career as a member of various jazz ensembles, an inspiration that eventually led him to start arranging string quartets for other artists; one of his earliest prolific sessions was writing arrangements for Donovan's US number-one single "Sunshine Superman" in December 1965. This success brought some attention to Cameron, and in 1966 he signed a contract with publishers KPM Music, after which he was tasked to compose a song, which ended up being "If I Thought You'd Ever Change Your Mind". In a 2023 interview, Cameron revealed that the song's "words and music" were inspired by a female friend of his who he was experiencing unrequited love for. Author Nigel Rees instead believes that a verse in the song, "feed you winter fruits and summer wine", was a reference to Mary Renault's 1956 novel The Last of the Wine.
Meanwhile, vocalist Tommy Blom of Swedish pop band Tages quit for a solo career at the end of August 1968, prompting the remaining members to initially try finding a replacement for him before settling on continuing performing as a quartet. Following a single release that failed to chart in November 1968, Tages' contract with Parlophone expired, leaving them and new manager Richard Reese-Edwards to negotiate a new contract with another label;. Edwards then signed the band to Fontana Records, negotiating an advance of $50,000 (equal to , an amount previously unheard of for a Swedish pop group, in exchange for recording two albums and singles worth of original material. In late February 1969, Tages and producer Anders Henriksson travelled from Gothenburg to London to record an upcoming album.
Although the intention was for Tages to record original material penned by their bassist Göran Lagerberg and Henriksson together with Kathe Green or Adrian Moar, the band lacked two songs for a full-length 12-track LP. Moar introduced Henriksson to Cameron, who had unsuccessfully tried getting "If I Thought You'd Ever Change Your Mind" recorded for almost three years. Cameron performed a piano rendition of the song for Henriksson, after which the latter convinced Lagerberg to record it for the upcoming album. Cameron and Henriksson wrote string arrangements for the track overnight, and the song was the last track recorded for the album towards the end of their tenure in London on 12 March 1969 at Advision Studios. Henriksson produced with Cameron directing the string quartet. As with all other tracks on the album, Lagerberg sang lead vocals. Being a largely orchestrated baroque pop song, the involvement of Tages' guitarists Anders Töpel and Danne Larsson were minimal, with the two providing only sparse, brief staccato strums.
Release and reception
Just a month before "If I Thought You'd Ever Change Your Mind" was about to be released, Tages' changed their name to the more internationally viable Blond at the suggestion of Reese-Edwards. Nonetheless, the song was initially released on 20 June 1969 as the B-side of the group's British single "I Wake Up And Call" through Fontana. On all releases of the song by Blond, it was retitled "(I Will Bring You) Flowers In The Morning", which was the song's opening verse; it is unclear as to why the title was changed, with Henriksson believing Fontana to have made that decision. Nonetheless, it later also appeared as the B-side of "I Wake Up And Call" in Norway and the Netherlands in August 1969, as well as the B-side of Blond's debut US single "Deep Inside My Heart" in October 1969. The song was finally issued as the penultimate track on side two of their album The Lilac Years, released in Sweden on 17 October 1969.
The single was not heavily promoted and thus failed to chart in the United Kingdom upon release, leading to the song's belated reviews primarily coming from Swedish newspapers and their assessments of The Lilac Years LP in October 1969. The staff reviewer for Svenska Dagbladet singles out "Flowers In The Morning" as one of the album's highlights, stating that it "holds itself against the high quality" of the otherwise self-penned numbers, finding the organ to sound "almost a bit ethereal". Dagens Nyheter reviewer was also enthusiastic over the album's release but had mixed opinions regarding Lagerberg's vocal performance, particularly on the songs "Deep Inside my Heart" and "Flowers in the Morning", where he had to "strain his voice" to achieve the high notes required. Henriksson and Cameron's string arrangement was however praised as being somewhat intricate. Göteborgs-Posten's reviewer believed the song had the proportions of an "epic turned into music" due to the string arrangements.
In a retrospective review for AllMusic, music critic Richie Unterberger writes that "(I Will Bring You) Flowers In The Morning" brings melancholy to the otherwise "good-timey vibe" of the rest of The Lilac Years, comparing the organ to that of contemporary bands Procol Harum and the Zombies.
Cilla Black version
Background and recording Throughout the first months of 1969, British singer Cilla Black was experiencing commercial success with the singles "Surround Yourself with Sorrow" and "Conversations", both of which managed to reach the top-10 of the Record Retailer chart. The majority of Black's material was chosen by her producer George Martin or acquaintances of his, primarily employees at his record company Associated Independent Recording (AIR). Henriksson, who produced Blond's version of the song, had signed with AIR in early 1969 and become close with Martin due to his round-trips from Sweden to London. It was during one of these trips that Henriksson played an acetate copy of The Lilac Years for Martin, who ended up enamoured with the record; in particular, Martin saw the commercial appeal of several songs, primarily "(I Will Bring You) Flowers In The Morning".Martin reverted the title back to "If I Thought You'd Ever Change Your Mind" after requesting sheet music for the song by Cameron's publisher. Nonetheless, Martin felt that the baroque style would fit Black's voice and he booked a session with her at EMI Studios in London on 28 September 1969; it was the first time in over half a year that Black had entered a recording studio. Black's rendition also carries a more folk-like tone. The string quartet was conducted and arranged by former Manfred Mann-guitarist Mike Vickers and Martin, in addition to producing, also acted as a session musician playing harpsichord. The session also produced the song, "It Feels So Good", which was co-written by Gus Backus.
Release and reception "If I Thought You'd Ever Change Your Mind" was released as a single in the UK on 21 November 1969 through Parlophone Records, backed by "It Feels So Good". A release in the United States followed in December 1969 through DJM Records; for this release, the song was re-titled "If You Should Ever Change Your Mind". In the UK, the single was caught up in the record-buying rush right before Christmas, taking over a month to chart before it entered the Record Retailer chart on 13 December 1969 at a position of 34. It would achieve a peak position of number 20 on 10 January 1970, becoming Black's 13th and penultimate top-20 hit in England. The song dropped out of the chart on 7 February 1970 at a position of 42, having spent 9 weeks on the charts. It also reached number 29 in the chart compiled by New Musical Express on 27 December 1969.
Despite becoming a top-20 hit in the UK, "If I Thought You'd Ever Change Your Mind" was considered somewhat of a chart failure, as Black's previous two domestic singles had reached the top-ten. Elsewhere in Europe, the song only charted in Ireland, where it reached number 19. In Oceania, the single managed to reach number 53 in Australia and entered the New Zealand top-10, peaking at number 7. The year 1969 started the decline of Black's chart success which she never managed to recover from. She had a final top-ten single with "Something Tells Me (Something's Gonna Happen Tonight)" in 1971, but never charted in the top-40 after that.
In a blind date for Melody Maker, soul singer Madeline Bell wrote that "If I Thought You'd Ever Change Your Mind" was a "nice, gentle record that only she [Black] could get away with now". Although Bell thought the single sounded "nice", she believed that the record didn't "kill me". Writing for New Musical Express, journalist Derek Johnson states that the song has an "unobtrusive beat" which benefits from Vicker's "attractive scoring". He believes the arrangement to "capture the mood" of the song to perfection. He praises Black's contrasting vocal performances during the verses, which she "whispers tenderly and sympathetically", and the chorus when the "beat intensifies" and sings more forcefully. However, he is critical that Black did not use her "characteristic belt". Peter Jones at Record Mirror writes that the single has an almost "classical start" to it, while offering a "quiet, gradual buildup" before ending up in a "hot-footed, wide ranged chorus". He ends his review on the positive note that "it's not a routine single".
After Black's death in August 2015, Bob Stanley wrote in The Guardian that "If I Thought You'd Ever Change Your Mind" was perhaps the "saddest" song she recorded in her career.
Charts +Weekly chart performance for "If I Thought You'd Ever Change Your Mind"Chart (1969–70)Peak positionAustralia (Kent Music Report)53Ireland (IRMA)19New Zealand (Listener)7UK (New Musical Express)29UK (Record Retailer)20
Agnetha Fältskog version
Background and recording Shortly after completing her third English-language studio album I Stand Alone in 1987, Swedish pop musician Agnetha Fältskog (formerly of pop group ABBA) went on an unofficial hiatus for almost 15 years, primarily because she felt that music was no longer a challenge for her. Instead, Fältskog pursued other interests, such as astrology, horse riding and yoga. In April 1999, ABBA musical Mamma Mia! premiered in London's West End theatre to critical acclaim from both audiences and critics alike. The production was so commercially successful that Fältskog was drawn back into recording music; she commenced in February 2003 at Atlantis Studios in Stockholm, Sweden to record an upcoming album.