Landa de Matamoros is a town in Landa de Matamoros Municipality located in the northeast of the Mexican state of Querétaro in central Mexico. It is part of the Sierra Gorda region, which consists of rugged mountains, canyons and wide diversity of flora and fauna, with the municipality's flora representing about 25% of all the plant diversity in Mexico. In the pre-Hispanic period, the area was heavily influenced by Huastecas and local cultures, later dominated by the Chichimecas, especially the Pames. Complete Spanish domination came late, in the mid 18th century, but two of the five Franciscan mission complexes built to solidify this domination were built in the municipality. Today, Landa de Matamoros remains rural and impoverished with a high rate of emigration out of the area, especially to the United States. Remittances sent by relatives from there now form most of the municipality's economy.

The town Landa de Matamoros sits at the foot of a chain of small mountains with crags at an altitude of 1,040m just off Highway 120 about 210 km from the capital of Querértaro. The town of Landa de Matamoros is considered to have first been occupied by a group of Purépecha from Michoacán who migrated north. In the pre-Hispanic period, it had an important tianguis market, which traded merchandise from other parts of the La Huasteca and what is now Tampico. Today, Landa is a small community with cobblestone streets centered on a traditional main square in front of the mission. Landa's main economic activities include agriculture, livestock and services, including government services. It is also head of a district called Centro Estratégico Comunitario Micrregión 01, which oversees economic activities of thirteen communities with just under 2,000 people.

The town of Landa is best known for having one of the five Franciscan missions in the Sierra Gorda, which were made a World Heritage Site in 2003. This mission is dedicated to Our Lady of the Immaculate Conception. It along with the others are noted for their highly decorated Baroque facades, which contains indigenous elements. They were built under the direction of Junipero Serra in the mid 18th century, with the Landa mission built last, in the 1760s.

The Museo de Arte Agropecuario (Museum of Agricultural Art) is located in Landa has three exhibition halls. One room exhibits the fossil remains of a mastodon, which was found under the mission church during restoration work in 1984. The other two contain historical photographs, as well as implements related to farming, livestock, forestry, commerce and home. There is also an area with for temporary exhibits and a handcrafts store. The museum offers guided tours, conferences and summer courses. There is also the municipal auditorium and a cultural center called a Casa de Cultura.

The most important annual celebration is the feast of the patroness of the community, Our Lady of the Immaculate Conception. At least a thousand migrants return each year to Landa to celebrate, with many of these come from Texas especially Corpus Christi, Houston, Austin and Dallas, bringing their pickup trucks and cowboy clothes with them, but a number also come from Florida and Atlanta. The town hosts a major dance for the occasion, in part to honor the returnees. The event is held during the first half of December. The event often features musical styles popular in Texas.

Demographics and culture There are no longer any representative indigenous groups in the municipality, with only 36 speaking any kind of indigenous language as of 2005. Over 96% of the population is Catholic.

From 1950 to 2005, the municipality's population grew from 9,226 to 19,493 people, representing a growth rate of 0.8%. Birthrates are high and mortality rates are low, however, since the 2000s, the municipality has experienced significant migration out. Without this migration, the growth rate would have been about 1.5%. From 2000 to 2005, the population has decreased to 18,905. It is estimated about 32% of the working age population of the municipality has emigrated to look for employment. Most from Landa migrate to Texas, especially Houston. However, those from certain communities tend to go to certain places in the United States. For example, those who are from La Lagunita generally go to Corpus Christi, while those from La Vuelta go to Austin or Dallas and those from the municipal seat tend to go to Florida, Indiana, Michigan or Georgia. Many from Tilaco go to Houston, although at least a few have gone as far north as Nebraska and Michigan. The money these migrants send back to their families is extremely important to the economy. Landa and other municipalities hold a yearly event at Christmastime in Jalpan de Serra to honor those migrants from the U.S. who are visiting families. At the beginning of December, many of these migrants come back for the feast of Our Lady of the Immaculate Conception, often driving down in pickup trucks and wearing cowboy clothing. The event often features musical styles popular in Texas and also honors these migrants.

The major feast days in the municipality include the spring equinox (March 21) in La Vuelta, feast of Isidore the Laborer, (May 15) in Encino Solo, Foundation Day (May 25) in Agua Zarca, Feast of the Sacred Heart (June 16) in La Reforma, Virgin of Mercy (September 24) in La Lagunita, Francis of Assisi (October 4) in Tilaco, and the Virgin of Guadalupe (December 12) in Valle de Guadalupe. Another traditional festival celebrated throughout the municipality is Day of the Dead, which is commemorated from 31 October to 2 November, with Huapango music, fireworks and other activities. The Feast Day of Our Lady of the Immaculate Conception in Landa is 25 September, celebrated with masses, processions, offerings, dance, music and fireworks. The main feast day for Tilaco is 4 October, in honor of Francis of Assisi, celebrated with masses, processions, dance, including the dance of Moors and Christians, music and fireworks.

Huapango is the dominant traditional music, especially the form called Huapango arribeño, but Huapango abajeño is also played. Typical dishes include nopals with pipian sauce, grilled nopal, river shrimp prepared various ways, atole, beans with nopal, pulque bread, enchiladas in various styles, sweets made from squash seeds, peanuts and squash, gorditas, pacholes, and sacahuil (a very large tamale). Creatures called "duendes" are often claimed to be seen in the area, especially in areas where there are horses.

The churches

The municipality is home to two of the five Franciscan missions in the Sierra Gorda, which were registered together at a World Heritage Site in 2003. The mission complexes standing today were constructed with stone and mortar under the leadership of Junípero Serra after he took over evangelization of the area in 1750. However, both sites had been Augustinian missions earlier in the colonial period, and the Franciscan missions themselves were founded in the 1740s. After the missions were handed over to regular clergy in 1770, they deteriorated over the centuries. Restoration work on all five churches began from 1979 to 1985, initially focusing on the integrity of the structures and the facades. From 1991 to 1997, restoration of the towns around the missions, including work on monuments, plazas, fountains, building facades, paving streets with stone and more were undertaken. From the late 1990s to the early 2000s, restoration of interiors were done, including to altars, choir areas, organs and paintings. Much of the work was done to encourage tourism to the area, and the work cost anywhere from one to two million pesos for each church.

The Santa María del Agua de Landa is dedicated to Our Lady of the Immaculate Conception. The Franciscan mission was founded in 1744, the work on the current complex was done between 1761 and 1768, the last of the five mission complexes built. Its construction is generally attributed to Friar Miguel de la Campa, but a number of other Franciscans were active in the area at the same time such as José de la Sierpe, Domingo de Arroyabe, Esteban de Basabe, Palóu y Pedro José Lugo Perez, Antonio Paterna Ramos de Lora and José Campos. According to legend, when the Landa mission was being built, there was a small stream that flowed from the Cerro de San Esteban past the mission site. Workers used the water from this stream to quench their thirst. When the complex was finished, the stream dried up and disappeared.

The Landa mission is the most elaborately adorned and considered to have the most equilibrium in its composition. It contains a chapel, sacrament portal, baptistery, sacristy, cloister, atrium and garden area. The atrium is bordered by a wall with access on three sides. In the center is an atrium cross and there are stone paths in the interior of the atrium. It has a narrow bell tower, which is unified with the facade, which is primarily in ochre tones. The main portal includes a very large number of Baroque style ornaments, with vegetative elements and angels with support curtains. There is an image of Our Lady of the Immaculate Conception, along with a number of saints including James of the Marches, Bernardino of Siena, John of Capistrano and Francis of Assisi. On the sides of the choir window, there are two important Franciscans, Duns Scotus and María de Ágreda, along with the coat of arms of the order. At the summit in the center, there is an image of the Archangel Michael defeating a demon. The facade has a number of indigenous elements, including an indigenous headdress on the head of the Archangel Michael, but it is not obvious.

For Landa, the mission was restored at a cost of one million pesos. The main plaza was also restored with items such as benches and lighting added. Lighting was later added to the mission itself. During restoration work in 1985, a mastodon bone fossil was found at the base of the church.

The Tilaco mission contains a choir area, baptistery, sacristy, cloister, chapels and gardens. The mission was built on a mostly leveled incline. Its bell tower is separate from the body of the church, but connected through the baptistery. Structurally, the tower functions as a buttress. It is the smallest and simplest of the five missions. The main doorway is guarded by sculptures of Saints Peter and Paul. There are two niches with Saint Joseph with the Child Jesus and one with an image of the Immaculate Conception. Between the two, there is a dove, which represents the Holy Spirit. Above this, there is a rhomboid choir window marked by curtains supported by two angels. An image of Francis of Assisi is at the top of the portal surrounded by cherubs, some of which are reclined against pre-Hispanic style eagles. There are also four columns, each one supported by a mermaid. Mermaids are not often seen in colonial architecture and it is not known why they were included. Much of the rest of the portal is decorated with flowers and vines along with a representation of the cord Franciscans use to tie their habits.

To encourage tourism to the mission, basic services were installed. There was also restoration of the main plaza and many of the facades around the mission church as well as paving work, which cost about 1.5 million pesos.

Geography