WPXR-TV (channel 38) is a television station licensed to Roanoke, Virginia, United States, broadcasting the Ion Television network to the Roanoke–Lynchburg market. The station is owned by the Ion Media subsidiary of the E. W. Scripps Company, and maintains a transmitter atop Poor Mountain in unincorporated southwestern Roanoke County.
History
The station signed on January 3, 1986, as WEFC, a religious station owned by Evangel Foursquare Church (hence the call letters). It was the first non-network affiliated station in Roanoke, and the first new UHF station in the market to sign on following the demise of WRLU channel 27 nearly 11 years earlier. Coincidentally, a new channel 27, under the calls of WVFT, would sign on two months after WEFC, carrying a similar format.
Paxson Communications bought the station in 1997 and made it part of the all-infomercial inTV network. It joined Pax TV (later i: Independent Television and now Ion Television) on the network's launch in 1998.
Newscasts From September 1996 until August 1997, WDBJ produced a 10 p.m. newscast, News 7 Primetime, for WEFC; the newscast was canceled due to low ratings. From 2000 to 2005, WPXR aired rebroadcasts of WSLS-TV's newscasts as part of a joint sales agreement between Paxson Communications and WSLS owner Media General.
Technical information Subchannels The station's signal is multiplexed: +Subchannels of WPXR-TVRabbitEars TV Query for WPXR Channel Res. Short name Programming 38.1 720p ION Ion Television 38.2480i | Court TV 38.3 Laff Laff 38.4 Mystery Ion Mystery 38.5 IONPlus Ion Plus38.6 BUSTED Busted38.7 GameSho Game Show Central38.8 HSN HSN38.9QVC QVC
Analog-to-digital conversion WPXR-TV ended regular programming on its analog signal, over UHF channel 38, on June 12, 2009, the official date on which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 36, using virtual channel 38.
References
External links
Site of the Week – Roanoke, Virginia – discusses WPXR's antennas